Alexis Nasard
Heineken N.V.
Group Commerce Director
Group Commerce Director
Originally from Lebanon, Mr. Nasard joins from Procter and Gamble where, since 2006, he has been General Manager of the $1.2 billion Personal Care business for Central, Eastern-Europe, the Middle-East and Africa, based in Switzerland. During his successful 17-year career with Procter and Gamble, Mr. Nasard has held a number of senior marketing and management roles based in Switzerland, Russia, Germany and the USA.
In his new role at HEINEKEN N.V., Mr. Nasard will have global functional responsibility for the company’s marketing, sales, innovation and wholesale strategies. In addition, he will be responsible for portfolio management, as well as the continued growth and strength of the Heineken brand around the world. Mr. Nasard will be based at Heineken’s Amsterdam Headquarters.
- 17 years with Procter & Gamble in a variety of Senior Management roles;
- Currently based in Geneva, Switzerland, where since 2006, he has been General Manager of Procter and Gamble’s $1.2 billion Personal Care business, for Central and Eastern-Europe, the Middle-East and Africa. Responsible for brand design, product & commercial innovation for 5 product categories (12 brands, including Oral-B, Olay, Crest). Delivered double-digit top-line growth, in the past 3 years;
- 2002-2006, Marketing Director, Health & Beauty Care, Procter & Gamble Russia. Under his management, Procter & Gamble became the #2 Beauty Company in Russia and #1 in the Ukraine;
- 2000 - 2002, Marketing Director Prestige Beauté, Fine Fragrances, based in Switzerland;
- 1992-2000, various Marketing & Brand Management roles in Germany, Switzerland and the USA. Delivered topline growth on global brands: Pampers, Tempo, Ariel, Dash, Viakal, Always;
- Prior to joining Procter & Gamble, Alexis worked as a Market Analyst at Frost & Sullivan, and as Strategic Planning Analyst at Bechtel Corporation, both in the USA;
- Alexis holds an MBA from the University of California at Berkeley, USA. He also has an MS/BS in Civil Engineering from the Saint-Joseph University, Beirut, Lebanon;
- Alexis is 43 and is married with two children.
In his new role at HEINEKEN N.V., Mr. Nasard will have global functional responsibility for the company’s marketing, sales, innovation and wholesale strategies. In addition, he will be responsible for portfolio management, as well as the continued growth and strength of the Heineken brand around the world. Mr. Nasard will be based at Heineken’s Amsterdam Headquarters.
- 17 years with Procter & Gamble in a variety of Senior Management roles;
- Currently based in Geneva, Switzerland, where since 2006, he has been General Manager of Procter and Gamble’s $1.2 billion Personal Care business, for Central and Eastern-Europe, the Middle-East and Africa. Responsible for brand design, product & commercial innovation for 5 product categories (12 brands, including Oral-B, Olay, Crest). Delivered double-digit top-line growth, in the past 3 years;
- 2002-2006, Marketing Director, Health & Beauty Care, Procter & Gamble Russia. Under his management, Procter & Gamble became the #2 Beauty Company in Russia and #1 in the Ukraine;
- 2000 - 2002, Marketing Director Prestige Beauté, Fine Fragrances, based in Switzerland;
- 1992-2000, various Marketing & Brand Management roles in Germany, Switzerland and the USA. Delivered topline growth on global brands: Pampers, Tempo, Ariel, Dash, Viakal, Always;
- Prior to joining Procter & Gamble, Alexis worked as a Market Analyst at Frost & Sullivan, and as Strategic Planning Analyst at Bechtel Corporation, both in the USA;
- Alexis holds an MBA from the University of California at Berkeley, USA. He also has an MS/BS in Civil Engineering from the Saint-Joseph University, Beirut, Lebanon;
- Alexis is 43 and is married with two children.